Beauty

Testing Huda Beauty’s Electric Lavender Setting Powder

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Huda Beauty’s Ube Birthday Cake Powder is a lavender setting powder that brightens the under-eye area and provides a silky, blurring effect. Ideal for medium to tan skin tones with golden undertones, this limited-edition powder is part of the Ube Obsession Collection and retails for $39. The lavender shade helps neutralize darkness and enhance brightness, aligning with the 2025 makeup trend.

Huda Beauty’s Electric Lavender Setting Powder is making waves in the beauty community. This vibrant powder promises a unique finish and brightening effect, perfect for those looking to elevate their makeup routine.

The Product Overview

The Huda Beauty Easy Bake Loose Powder has become a fan favorite since its initial launch in 2018, and the new Ube Birthday Cake shade is no exception. This vibrant purple hue draws inspiration from Huda Kattan’s love for ube cake—a sweet treat made from a type of purple sweet potato native to the Philippines.

With its electric lilac color and subtle pink undertones, Ube Birthday Cake is designed to provide a silky, blurring effect that leaves your skin looking airbrushed. It’s particularly suited for medium to tan skin tones with golden undertones, making it a versatile addition to many makeup kits.

What sets this powder apart is its unique formula, which aims to brighten the under-eye area while also minimizing the appearance of imperfections. Huda emphasizes that the shade not only adds a pop of color but also helps neutralize darkness, creating a luminous and youthful look.

In addition to the Easy Bake Powder, Huda Beauty is also launching the limited-edition Ube Obsession Collection, featuring complementary products like the Blush Filter in Ube Cream and the Faux Filler Lip Gloss in UUU-Baby.

Retailing at $39, this setting powder not only enhances your makeup but also adds a fun twist to your beauty routine with its unique color and formulation.

The Trend in Makeup

The Trend in Makeup

As we step into 2025, a noticeable shift in makeup trends is emerging, and it’s all about the lavender under-eyes. Following the popularity of baby pink hues in 2024, the spotlight is now on lilac shades that promise to brighten and enhance your overall look.

The idea behind using a lilac setting powder like Huda Beauty’s Ube Birthday Cake is that it not only adds a touch of color but also provides a soft, ethereal glow. According to Huda Kattan, the subtle rosy pigments in this powder help neutralize darkness while brightening the under-eye area, delivering a fresh and youthful appearance.

In terms of application, Huda suggests pressing the powder in with a puff, starting at the inner corner of the under-eye and working towards the temples. This technique helps achieve that coveted airbrushed finish while ensuring the product blends seamlessly into the skin.

What’s more, this trend is not just about aesthetics; it’s about versatility. While the Ube Birthday Cake shade is primarily designed for the under-eye area, many beauty enthusiasts are experimenting with using it in their T-zone as well, discovering its ability to control shine while adding a hint of color.

Overall, the lavender under-eye trend is set to redefine beauty standards, encouraging makeup lovers to embrace color and creativity in their routines. With products like Huda Beauty’s Easy Bake Powder, achieving that perfect balance of brightness and softness is now easier than ever!

FAQ – Frequently Asked Questions about Huda Beauty’s Ube Birthday Cake Powder

What is Huda Beauty’s Ube Birthday Cake Powder?

It’s a vibrant purple setting powder designed to brighten the under-eye area and provide a silky, blurring effect.

How do I use the Ube Birthday Cake Powder?

Press the powder into your under-eye area with a puff, starting from the inner corner and working outwards.

What skin tones is this powder suitable for?

The Ube Birthday Cake shade is particularly suited for medium to tan skin tones with golden undertones.

What are the benefits of using lavender under-eye powder?

Lavender powder can neutralize darkness, brighten the area, and blur imperfections for a fresh look.

Is the Ube Birthday Cake Powder part of a larger collection?

Yes, it is part of the limited-edition Ube Obsession Collection, which includes blush and lip gloss.

How much does the Ube Birthday Cake Powder cost?

The powder retails for $39.